Noticed any changes in our logo? We grew up :) Everyone make a toast for Hive53! You're probably wondering why...
Let us explain: The idea of Hive came to life within literally a few days and materialized over the next few. We came up with the name, sketched the logo and the website in a few hours of intense collaboration between myself, Piotr and Socha. From the very beginning we liked the name and the metaphor behind it - a hive is where all busy bees meet, it's a community of those ready to work hard, those in constant motion. And since we love the startup world - the sweetness of honey luring people into that craziness sounded convincing too ;).
From the very beginning we liked our quickly drafted pixel logo and pixel bees but we weren't really happy with the "hive" font. Neither with the quickly prototyped website. Had we aimed at perfection then, Hive might have never had happened so this is the way it had to be back then.
But now it's time for another iteration. We've been working on updating our branding & logo for the past few weeks. The website redesign is also on its way too - to make sure the site represents our great community better. More on that soon ;)
Why 53?! The simplest answer we can give is: because we want to keep building something significant and unique. From branding perspective using just "Hive" was tricky because there are many "hives" out there. Our domain was joinhive.com, we didn't have the @hive twitter handle and that was confusing. A few people - including Mike Butcher - advised us to change that status quo ASAP. So we did.
We brainstormed a few other names but since we usually meet at Applicake's HQ where the address is Sklodowskiej-Curie Street 5/3 - those two digits seemed like a natural choice. And 53 looks good - it makes Hive sound like a special secret operation or a code name for something awesome ;).
So as we grow up, we can still keep calling ourselves Hive and it will always be our cute first name. But 53 is the new last name. So remember - it's Hive53, @hive53 and #hive53 and hive53.com.
Let us explain: The idea of Hive came to life within literally a few days and materialized over the next few. We came up with the name, sketched the logo and the website in a few hours of intense collaboration between myself, Piotr and Socha. From the very beginning we liked the name and the metaphor behind it - a hive is where all busy bees meet, it's a community of those ready to work hard, those in constant motion. And since we love the startup world - the sweetness of honey luring people into that craziness sounded convincing too ;).
From the very beginning we liked our quickly drafted pixel logo and pixel bees but we weren't really happy with the "hive" font. Neither with the quickly prototyped website. Had we aimed at perfection then, Hive might have never had happened so this is the way it had to be back then.
But now it's time for another iteration. We've been working on updating our branding & logo for the past few weeks. The website redesign is also on its way too - to make sure the site represents our great community better. More on that soon ;)
Why 53?! The simplest answer we can give is: because we want to keep building something significant and unique. From branding perspective using just "Hive" was tricky because there are many "hives" out there. Our domain was joinhive.com, we didn't have the @hive twitter handle and that was confusing. A few people - including Mike Butcher - advised us to change that status quo ASAP. So we did.
We brainstormed a few other names but since we usually meet at Applicake's HQ where the address is Sklodowskiej-Curie Street 5/3 - those two digits seemed like a natural choice. And 53 looks good - it makes Hive sound like a special secret operation or a code name for something awesome ;).
So as we grow up, we can still keep calling ourselves Hive and it will always be our cute first name. But 53 is the new last name. So remember - it's Hive53, @hive53 and #hive53 and hive53.com.
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